David Novak is a Czech window cleaner living in Canada, where he started his own cleaning services business. I was excited when he asked me to create his brand identity from A to Z.
The visual concept is built around the color blue, symbolizing the essence of window cleaning. The logo centers on the letter N, stylized to capture the sweeping motion of a squeegee. At the end of this shape, I incorporated water droplets, reinforcing both the movement itself and the use of water in the cleaning process.
This distinctive form became the foundation of the entire brand identity, applied consistently across all materials to create a cohesive and recognizable visual language.